Ideas for building website traffic and collecting webinar signups

Ideas for building website traffic and collecting webinar signups divided into 4 categories:

A. Preparation

1. Precisely define your audience

   • What age group are my attendees?
   • What problems do they want to solve?
   • Why should they participate in the webinar - what will they gain?
   • Do they need problem solutions, tips to be more productive, or save money?

2. Choose the right day - Wednesday and Thursday, 1-3 PM are most productive

3. Well-chosen webinar topic - building on recently covered subjects:

   • Lists - e.g., “10 essential rules every importer should remember”
   • How-to - e.g., “How to ship goods quickly from China and pay lower customs”
   • Tips for - dividing audiences: beginners and advanced
   • Avoid clickbait - it lowers credibility

4. Use dedicated webinar tools that don’t intimidate (e.g., Clickmeeting instead of Microsoft Teams)

B. On-site actions

• Prepare a fast landing page for signups that converts well (A/B tests if audience is large)
• LP in AMP - mobile users sign up easier
• Strong and valuable blog - Writing interesting legal tips on the blog
• Banner/bar stripe on company website or popular page
• SEO optimization for organic search results
• Long-tail optimization

C. External actions

1. Ask salespeople to ask clients if they’ve signed up for the webinar
2. Record teasers before premiere, behind-the-scenes footage
3. Publish announcements and short clips after webinar + share on Social Media
4. Encourage participants to add event to their calendar (itinerary in emails)
5. Interview experts/trendsetters with existing audience
6. Barter publication exchange between sites and guest posts
7. Choose target locations and paid PPC promotion - banners, Google Ads
8. LIVE webinars simultaneously on FB/YT
9. Mailing with reminder/invitation to client base 4 times: announcement / 4 weeks / 1 week / 1 day / 1 hour
10. Frequent template changes in notification emails

D. Publication

1. Record all webinars and create an archive
2. Publish webinars early for VIP group
3. Create transcriptions - SEO
4. Optimize published video - titles, descriptions, schema.org
5. Table of contents with webinar publication - index, agenda, and list of topics with source links
6. Send follow-up email right after and ask for comment and rating
7. Publish on forums for target group
8. Use different media for webinar recordings - YouTube, Facebook, Vimeo, as podcast (blog, iTunes, SoundCloud, Spotify, RSS)