Floresy is a leading manufacturer, wholesaler and retailer of artificial plants, flowers and trees. We’ve been in this business for over twenty-five years and so we have all the experience we need to design and produce the finest silk plants on the market.
floresy.online
Project Context
The objective of this project was to establish a strong digital presence that reflects the brand’s professional identity. We focused on creating a clean, modern interface that effectively communicates the company’s value proposition to its target audience.
Technical Implementation
- Custom WordPress Theme: Developed a lightweight, bespoke WordPress theme to ensure maximum performance and security, free from the bloat of pre-made templates.
- SEO Optimization: Built with semantic HTML5 and clear structure to ensure high visibility in search engine results.
- Content Management: Configured a user-friendly admin panel using Advanced Custom Fields (ACF), allowing non-technical staff to easily update content.
- Security Architecture: Implemented a multi-layered security approach including firewalls, regular malware scanning, and automated backups.
Outcomes
The launched platform provides a professional touchpoint for potential clients, significantly enhancing the brand’s credibility. The site is optimized for Core Web Vitals, ensuring it meets modern search engine standards for user experience.
