Neolight.pl – LED Advertising Portal
Neolight.pl is an advanced project in my portfolio as a WordPress developer, realised as an advertising portal supporting LED screen campaigns in Poland. Around 2015, during its active period, it was a modern service that enabled the management of advertisements on digital billboards in key locations such as the Tri-City, Warsaw, and Kraków. My task was to create a functional, responsive platform based on WordPress, optimised for performance, usability, and search engine visibility using the technologies available at that time. This project allowed me to showcase my skills in building comprehensive business websites.
The Purpose of the Site and Its Audience
The goal of Neolight.pl was to provide companies and advertising agencies with an intuitive platform for planning, ordering, and monitoring advertising campaigns on LED screens. The site offered information on billboard locations, technical specifications, and the possibility to contact the sales team. The target group consisted of entrepreneurs, marketers, and advertising specialists from across Poland looking for effective promotional solutions in urban spaces.
Site Functionalities
- Location Catalogue: An interactive map of billboards with descriptions and photos, realised using custom post types and a Google Maps plugin integrating the API.
- Contact Form: An enquiry system implemented with the Contact Form 7 plugin, enabling quick submission of requests to the Neolight team.
- Information Section: Articles and guides about outdoor advertising, based on native WordPress functions with categories and tags.
- Responsiveness: Full compatibility with mobile devices thanks to a theme built on the Bootstrap 3 framework.
- Business SEO: Optimisation for phrases such as “LED advertising Tri-City” or “digital billboards Poland”, using All in One SEO Pack and XML sitemap generation.
- Project Gallery: A section showcasing advertising campaigns in the form of a photo gallery, managed by the NextGEN Gallery plugin.
Challenges and Solutions
The realisation of Neolight.pl required overcoming several technical challenges using technologies from 2015:
- Performance with Multimedia: A large number of photos and visualisations slowed the site down – I implemented Cloudflare CDN and caching via W3 Total Cache, reducing load times.
- Map Integration: Implementing interactive Google Maps required optimising API keys and custom JavaScript scripts for dynamic display of billboard locations.
- Security: I ensured site stability by updating WordPress to version 4.3, configuring caching on the Apache server, and performing daily backups with BackupBuddy.
- SEO and Visibility: I optimised the content for local and industry-specific queries using All in One SEO Pack and by creating unique descriptions for each subpage.
Tools Used
WordPress 4.3, All in One SEO Pack, W3 Total Cache, WP Smush, NextGEN Gallery, Contact Form 7, Disqus, BackupBuddy, Cloudflare, Bootstrap 3, Sublime Text, Git, FileZilla, Google Analytics.
Site Maintenance
After deployment, I provided comprehensive support: updates of WordPress and plugins to versions compatible with 2015, performance optimisation using W3 Total Cache and Cloudflare, daily backups with BackupBuddy, and ongoing content and functionality adjustments according to the needs of the client and users.
