WordUp Gdynia #24
We invite you to the 24th meeting of WordPress enthusiasts in Gdynia. This is a special event that combines passion for technology, desire for growth, and the incredible atmosphere of a seaside city. WordUp Gdynia has become a tradition in the Tricity tech community, and edition #24 promises to be record-breaking in terms of content quality and organization.
Over one day of intensive workshops, presentations, and networking meetings, we will explore the latest trends in the WordPress world, share experiences, and build relationships that can evolve into future business projects. Whether you’re a beginner developer, experienced freelancer, interactive agency owner, or simply a technology enthusiast curious about the digital world – you’ll find something for yourself.
Our WordPress community in Tricity grows stronger with each year, and WordUp Gdynia has become the flagship event that attracts experts not only from Poland but also from abroad. In edition #24, we’ve prepared a program that will answer the most important industry questions, show practical solutions to everyday problems, and inspire you to take on new challenges in the digital world.
Event Schedule
27.02.2026 – 19:00
Pre-party at PifPaf pub
Evening integration with speakers and organizers. This is the perfect opportunity to meet other participants in a relaxed atmosphere, exchange first impressions, and establish plans for the main day of the event. Pre-party is the intimate space of PifPaf pub that encourages informal conversations and making initial contacts.
28.02.2026 – 12:00
Museum of the City of Gdynia
Main conference day with presentations, workshops, and discussion panel. The Museum of the City of Gdynia is a unique place that combines history with modernity – the perfect backdrop for an event about technology and innovation. The conference room has been specially prepared for WordUp needs, ensuring comfortable conditions and excellent acoustics.
28.02.2026 – 19:00
Networking at PifPaf pub
Official closing of the event with summary, certificate presentation, and continuation of networking conversations. This is the last chance to ask speakers questions, exchange contacts, and establish details of future cooperation. PifPaf pub is known for its excellent atmosphere and exceptional culinary offerings.
Why You Should Come to WordUP in Gdynia?
01
Unmatched WordPress Knowledge
WordUp Tricity is an opportunity to deepen your knowledge of WordPress, one of the most popular content management systems in the world. This is not just another theoretical conference – these are practical workshops led by people who work with WordPress daily and know all its advantages and limitations. Speakers are experts in their fields and offer practical tips you won’t find in any online tutorial.
You’ll learn how to optimize WordPress site performance, how to ensure security, how to integrate advanced features, and how to use WordPress in projects that seem to exceed its capabilities. Our presentations cover a wide spectrum of topics – from basic techniques for beginners to advanced solutions for experienced developers.
Each participant will receive access to conference materials, presentations, and additional resources that will help solidify the knowledge gained and apply it in practice upon returning to work. This is an investment in your professional development that will pay off many times over.
02
Networking and Business Contacts
The event attracts both beginners and experienced developers, designers, marketers, and entrepreneurs. This is a unique mix of talents, experiences, and perspectives that creates the perfect environment for knowledge exchange and relationship building. It’s an excellent opportunity to make new contacts, share experiences, and even find potential partners or clients.
During WordUp Gdynia #24, you’ll meet people who understand your challenges because they face them themselves. You’ll be able to talk to freelancers working worldwide, agency owners employing dozens of people, corporate employees implementing WordPress at enterprise scale, and enthusiasts creating innovative solutions based on this system.
Networking isn’t just exchanging business cards – it’s building relationships that can evolve into future projects, cooperation, mentorship, or even friendships. Many participants from previous editions admit that contacts made during WordUp proved more valuable than the presentations themselves.
03
Workshops and Training
In addition to lectures, WordUp in Gdynia also offers practical workshops where you can develop your skills under expert guidance. This is not just theory, but primarily practice that will help you in your daily work. Workshops are conducted in small groups, allowing for individual approach to each participant and the opportunity to ask questions in a comfortable atmosphere.
Our workshops cover different levels of advancement – from basic techniques for beginners to advanced topics for experienced users. You’ll learn how to create custom themes, how to optimize performance, how to integrate external APIs, how to ensure security, and how to use WordPress in e-commerce projects.
Each workshop is practical experience that you can immediately apply to your projects. You’ll receive ready-made solutions, templates, and tools that will speed up your work and improve the quality of services delivered. This is an investment that will quickly pay off in the form of better results and client satisfaction.
04
Inspiring Surroundings and Energy
Gdynia, with its charming seaside location, provides an incredible atmosphere and energy. This city, which itself is a symbol of modernity, courage, and innovation. Built from scratch in the 1920s, it shows how vision and determination can create something exceptional. Such scenery promotes creative thinking and is an excellent backdrop for such an inspiring event as WordUp.
PifPaf pub, with its unique climate and excellent location in the heart of Gdynia, creates the perfect space for networking conversations and informal meetings. The Museum of the City of Gdynia, with its modern infrastructure and historical context, adds prestige and depth to the event.
Beyond the official program, Gdynia offers numerous attractions – a walk by the sea, a visit to Kościuszki Square, a tour of the Dar Pomorza ship, or tasting local specialties in one of many restaurants. This is the perfect combination of professional development with tourist attractions.
Registration
Register now and join the WordPress community in Gdynia!
The registration process is simple and quick. Just fill out the form available on our website, choose the ticket appropriate for your needs, and make the payment. We offer different ticket options – from standard participant ticket, through workshop ticket, to VIP ticket with additional benefits.
Registration includes:
- Access to all presentations and workshops
- Conference materials and presentations
- Coffee breaks with snacks
- Certificate of participation
- Access to closed group for participants
- Opportunity to participate in networking meetings
The number of places is limited to ensure high quality of the event and comfort of all participants. We recommend early registration, as previous editions sold out several weeks before the event.
For students and unemployed people, we have prepared special discounts. Contact us to get a discount code. Companies that want to send a larger group of employees can take advantage of corporate packages with additional benefits.
Logistical Information and Useful Tips
Transportation and Accommodation
Gdynia is perfectly connected with the rest of Poland. You can reach it by train (Gdynia Główna station is a 15-minute walk from the city center), by car (A1 highway), or by plane (the nearest airport is Gdańsk Rębiechowo, 30 minutes away).
For participants coming from other cities, we have prepared a list of recommended hotels in different price categories. All facilities are located near conference venues and offer special discounts for WordUp Gdynia #24 participants.
What to Bring
- Laptop or tablet (for workshops)
- Notebook and pen
- Business cards (for networking conversations)
- Comfortable clothing (February weather can be variable)
- Camera (if you want to capture moments)
- Open mind and willingness to learn
Mobile App
All participants will receive access to a dedicated mobile application that contains the event schedule, maps, speaker biographies, additional materials, and a networking function. The app will allow for easy contact making and planning participation in individual sessions.
Detailed Program
Main Sessions (28.02.2026, 12:00-18:00)
12:00-12:30 Participant registration and welcome coffee
12:30-13:00 Conference opening and program presentation
13:00-13:45 Discussion panel: “The Future of WordPress in the AI Era”
13:45-14:30 First presentation session (3 parallel tracks)
14:30-15:00 Coffee break and networking
15:00-15:45 Second presentation session (3 parallel tracks)
15:45-16:30 Third presentation session (3 parallel tracks)
16:30-17:00 Coffee break and networking
17:00-17:45 Fourth presentation session (3 parallel tracks)
17:45-18:00 Day summary and invitation to evening networking
Thematic Tracks
Developer Track: Advanced programming techniques, performance optimization, security, custom development.
Business Track: Marketing, sales, project management, business scaling, case studies.
Design Track: UX/UI, interface design, accessibility, responsive design, visual trends.
Special Workshops
In addition to standard presentations, we have prepared a series of special workshops that will take place in smaller groups. Workshops require separate registration and additional fee.
Workshop 1: “Advanced WordPress Optimization”
Leader: Krzysztof Miotk
Duration: 3 hours
Level: Advanced
Description: Practical techniques for optimizing WordPress site performance, from server configuration to database optimization.
Workshop 2: “WordPress and E-commerce”
Leader: Magdalena Wczesna
Duration: 2.5 hours
Level: Intermediate
Description: Building and optimizing online stores on WordPress, payment integrations, conversions.
Workshop 3: “WordPress Security from Basics”
Leader: Andrzej Piotrowski
Duration: 2 hours
Level: Beginner
Description: Comprehensive securing of WordPress sites, threat detection and removal, best practices.
Sponsors and Partners
We thank our sponsors and partners who make it possible to organize WordUp Gdynia #24. Their support allows us to maintain low ticket prices and ensure high quality of the event.
Platinum Level
GoDaddy.com - Global leader in domains and hosting, which has been supporting the WordPress community worldwide for years. GoDaddy provides reliable hosting solutions specially optimized for WordPress, which translates into better performance and site security.
Gold Level
Smarthost.pl - Polish hosting company that has been supporting the local WordPress community for years. Smarthost.pl offers hosting optimized for WordPress, with excellent technical support available 24/7.
relacje.ai - Innovative technology company that uses artificial intelligence to create videos and build customer relationships. Their solutions revolutionize video marketing approaches.
Silver Level
CMS Conf - Leading conference about content management systems in Central and Eastern Europe.
WPPoland - Largest Polish WordPress community, organizer of local meetings and conferences.
strefalinux.pl - Specialized portal about open source technologies and Linux systems.
For Sponsors
WordUp Gdynia #24 is an excellent opportunity to promote your brand in the technology environment. We offer various sponsorship packages, tailored to different budgets and marketing goals.
Benefits of sponsorship:
- Direct contact with WordPress professionals
- Building expert image in the industry
- Opportunity to present products and services
- Networking with potential clients and partners
- Brand strengthening in the tech community
Sponsorship packages:
- Platinum: Stage presence, exhibition stand, logo in materials
- Gold: Exhibition stand, logo in materials, product presentation
- Silver: Logo in materials, materials in conference bag
- Bronze: Logo on website, thanks during event
Contact us to receive a detailed sponsorship offer and discuss cooperation possibilities.
Patrons
GoDaddy.com
At GoDaddy, our mission is to empower a worldwide community of entrepreneurs by giving them all the help and tools they need to grow online — including a simpler, safer WordPress experience.
We champion our Makers of the Web by delivering a suite of WordPress solutions that enable fast and easy setup and then enables users to harness all the power of the world’s most popular CMS.
The GoDaddy Pro Community was built by and for website designers and developers. Whether you’re new to web design or growing your existing business, you’ll find free tools, products, education, and expert support to help you more efficiently create and maintain beautiful sites — and wow clients.
We provide a Managed WordPress experience that is as easy as it is effective. The latest version of WordPress comes pre-installed with exclusive themes, plugins, and tools to get you up and running quickly, with automated backups, updates, and malware removal so our Pros can spend less time on monotonous maintenance, and more time building their businesses.GoDaddy Pro works tirelessly to foster an active, nurturing community, with initiatives including the sponsorship of WordCamps globally, weekly GoDaddy Pro Meetups, our free GoDaddy Pro Academy courses, and our GoDaddy Pro Discussions Group. We’re proud to be a partner of the WordPress community and look forward to witnessing all the individual greatness that our efforts help support.
Smarthost.pl
Smarthost.pl is a Polish company that offers hosting services and dedicated servers for small and medium enterprises as well as individual clients. The company has been operating in the market for many years and has gained recognition for its reliability and unique approach to customers.
Smarthost.pl stands out with excellent technical support, available to customers 24 hours a day, 7 days a week. Thanks to this, customers can always count on professional help in case of any problems with their services.
Smarthost.pl is an excellent choice for anyone looking for a reliable and professional partner for hosting their website.
Thanks to its involvement in events such as WordUP, the company shows that it not only cares about its customers but also engages in the development of the WordPress programmer and developer community.
relacje.ai
relacje.video and relacje.ai.
They save your time by making videos without your involvement. Instead, they engage machine learning and other trendy words to create relationships. Good relationships.
dhosting.pl
For 18 years we have been providing hosting services with the mission of supporting clients and our community in creating ambitious online projects. We do this in the spirit of innovation, shaping new standards in the hosting services market. Elastic Web Hosting opens a new category of hosting that allows you to truly focus on business.
montonio.com/pl
Montonio is a payment platform serving over 7,000 stores in the Baltic countries and Poland. We have gone beyond the role of “just another payment service provider”, offering one integration that handles everything: bank payments, BLIK payments, card payments, shipping, parcel tracking and returns. We currently process over 1.5 billion euros in transactions annually.
octolize.com
Octolize is a technology company creating modern and intuitive solutions for e-commerce. We are the creators of one of the most popular shipping plugins for WooCommerce – Flexible Shipping, used by over 100,000 stores worldwide.
relacje.video
relacje.video saves your time and creates television video coverage of business, cultural and scientific events.
Want to become our patron? Contact us!
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Partners
- CMS Conf - View profile
- WPPoland - View profile
- strefalinux.pl - View profile
Speakers
Random order:
Krzysztof Miotk
User Trust Pyramid: How UX Contributed to Us Getting 50 Million. Then We Lost Everything
How to convert website visits into real money? First and foremost, by building trust on the site. In my presentation, I’ll present a 5-layer pyramid of trust building. Working in a startup, we created UX based on it that helped a no-name company become a company that secured over 50 million PLN in funding within a year. I’ll refer to examples you know from firsthand experience, so you can adopt the pyramid to your business!
Andrzej Piotrowski
How to Make the CEO Stand Up: WordPress and Cyber Attacks - Stories from 2025-2026
3 stories, some technical details, how it ended and what it has to do with WP. Open-Mind = “Know how” Application Life cycle Management + SSDLC + Hardcore testing + Compliance. Consumer Data (GDPR) – Auditor of ISO 27001 CyberSecurity Embedded Design / IoT Applications.
Damian Ślimak
What I Replaced WordPress With and Why You Probably Won’t Do It
Damian will show why in selected projects he abandoned WordPress in favor of modern, ultra-fast solutions based on Astro and AI. He will talk about automation, AI agents, and working without a database, but also soberly explain why for most projects WordPress still remains the best choice.
Tomasz Palak & Tomasz Skupny
wyCRAkane, or let’s announce what the EU Cyber Resilience Act means for the industry
The EU Cyber Resilience Act introduces real obligations regarding the security of digital products and software. In this presentation we will show who the new regulations concern, what actually changes and what is worth preparing for now – without scaremongering, but with a practical perspective from the industry.
Nemanja Cimbaljevic
Confidently wrong since 2024
Since 2024, we learned something important about AI: it can sound incredibly confident while being spectacularly wrong. This talk explores how that became normal, and how it became our problem now. We’ll look at real-world examples of AI making things up, why those mistakes often slip past us, and how tools built on top of chatbots amplify the issue.
Wojciech Babicz
We are from Poland. Ok, thank you. Bye! – How a Polish Technology Company is Seen in the World
I’ll talk about how people approach a lesser-known technology company - a hosting company from Poland trying to enter the European market. I’ll talk about the reception of a Polish company (but also about the desire to buy from it) in Germany, Austria, Italy, Lithuania, Bulgaria, Macedonia and Croatia but also in … Australia. Drawing from experiences with hosting companies and diverse client interactions, I’ll share insights on international market perception.
Paulina Augustowska
3 Ways to Handle Projects That Get Out of Control
A project that starts to fall apart rarely breaks “suddenly.” Usually, warning signs appear much earlier – they’re just easy to ignore. In this lecture, Paulina shows three specific areas that have the greatest impact on whether a project stays under control: good setup at the start, sensible communication, and consistency in action. No theory and big revolutions – instead, practical tips that help manage chaos, calm cooperation with clients, and deliver projects without constantly putting out fires.
Adam Zieliński
7 ways Playground makes your life easier
WordPress Playground enables running WordPress directly in the browser without a server – opening up new possibilities for developers, content creators, and business users. In this presentation, we will show 7 practical features of Playground that will make your daily work easier: from quick testing of plugins and themes, through building demos and interactive documentation, to creating one-click environments for team collaboration.
Magdalena Wczesna
Simplify the Purchase Process or Lose Sales: How Payments and Checkout Affect Conversion
Based on research on customer behavior and analysis of over 7,000 online stores, I’ll show how small changes in the payment process can actually increase conversion. Key issues: how the purchase process and gateway configuration can affect conversion + how not to lose a customer who clicked “Buy Now”.
Maja Locnar
Scaling Beyond Talent
Talent is the foundation, but vision and strategy build the empire. In this session, we’ll cut through the noise and focus on the two most critical levers for scaling in 2026: crafting an unstoppable business vision and forging strategic, timely partnerships.
Mary Czekaj
Where I’d Start Selling Digital Products in 2026 (and Why Not by Setting Up a Store)
Selling digital products isn’t “another store” - it’s solving a specific customer problem. Mary will show what’s actually worth starting with when selling ebooks, courses, and other digital products in 2026 - and why often not by building a store.
Mariusz Szatkowski
Co-organizer / Big Controller
Magdalena Magdziarz
Made of Blood and Bones from Silesia, Deep Down a Guy from Opole
Fast and concrete at work, a dreamer in private life stubbornly realizing her visions. Still waiting for a letter from Hogwarts. Professionally a trainer, social media specialist, and copywriter. Owner of a marketing agency dealing with content creation, event organization, and photo sessions.
Marcin Andrzejewski
Smooth operator
Piotr Pantkowski
How domain affects website success?
Every website starts with a domain, but we rarely treat it as a strategic decision. During the presentation I will show that a domain is much more than a website address: it is the common denominator of hosting, email, security, SEO and WordPress stability. We will go through the entire domain journey – from choosing a name through its lifecycle, to real consequences for WordPress operation, mail and visibility in Google.
Piotr Zarówny
When “somehow” is no longer enough. A workshop about quality TikToks.
We are flooded with generated content. Literally. So how to conduct marketing in a very competitive industry? One way is to create video. But the kind where YOU stand in front of the camera, not your avatar. Participation in the workshop will give you knowledge on how to present yourself well on camera, how to arrange the surroundings, what equipment to use and why I think you don’t have to dance and sing on TikTok to interest potential customers.
Organizers
Mariusz Szatkowski
Co-organizer / Big Controller
Magdalena Magdziarz
Made of Blood and Bones from Silesia, Deep Down a Guy from Opole. Fast and concrete at work, a dreamer in private life stubbornly realizing her visions. Still waiting for a letter from Hogwarts. Professionally a trainer, social media specialist, and copywriter. Owner of a marketing agency dealing with content creation, event organization, and photo sessions.
She also has an online boutique with unique stylizations, into which she puts her whole heart. In the IT world connected with Smarthost and Altumhost brands. In love with the WordPress community. Magdalena Not-Magda: Queen of Relations, Mom of Two Cats, Mom of Alice, Born in Katowice, Ruling the Estate.
Marcin Andrzejewski
Smooth operator
Fix Your WordPress
Come and tell us about your WordPress-related problems - we’ll surely find a solution together
