Service pillar

Cloudflare edge deployment

Senior B2B, EU jurisdiction, scoped per project.

Pricing is individual. I reply within one working day.

Start an engagement Headless WordPress →

What I ship

WordPress on a managed EU PHP host as the editorial back end. Astro 5+ or Next.js 15 as the front end, deployed to Cloudflare Pages. Worker routes for the dynamic surface (auth, A/B, edge personalisation, transactional API endpoints). R2 for media, KV for hot reads, Durable Objects when state has to live close to the user.

Why the edge wins for WordPress

A traditional PHP-on-VPS WordPress pays the PHP-render cost on every public request. Caching plugins help, but cache misses still hit the origin and the user pays the latency. Moving the public surface to the edge means the average request never touches PHP at all. The back end becomes a publishing system; the front becomes a delivery system.

The cost shape changes too. A single VPS sized for traffic peaks is overprovisioned for the long tail. Per-request billing matches the cost of serving to the actual request count, with the edge absorbing spikes that previously triggered manual scaling.

Who this is for

  • WooCommerce stores where mobile Core Web Vitals limit conversion
  • Publishers and content sites with traffic spikes during news cycles
  • Enterprise sites needing EU-only data routing under GDPR + NIS2 + DORA
  • Multi-region brands that want one origin feeding many edge regions

Engagement model

Senior B2B contracts on EU jurisdiction. Audit, architecture, migration, tuning. Pricing is individual.

Read path on the edge, write path on the origin. Cache invalidated by webhook tags. Reader / agent sends a request to Cloudflare Workers (edge). On cache hit the Edge cache (per-tag) returns HTML with almost no CPU. On cache miss Workers calls REST API /wp-json/ on the WordPress origin and renders. Editorial work happens in Block Editor + WP Admin on the origin and triggers a Webhook on publish that invalidates relevant cache tags. Reader / agent Cloudflare Workers (edge) Edge cache (per-tag) cache hit (almost no CPU) cache miss → render at edge WordPress origin Block Editor + WP Admin REST API /wp-json/ Publish / slug change / stock Read Read Webhook on publish Write
Read path on the edge, write path on the origin. Cache invalidated by webhook tags.
The edge is not a feature; it is the assumption you build the rest of the stack on.
Matthew Prince , CEO of Cloudflare , Cloudflare Connect 2025 , 2025-09-15 , source

Frequently asked questions

Why deploy WordPress on Cloudflare instead of a traditional PHP host?

Three reasons. Performance, because the front renders from the closest of 300+ edge locations. Cost, because runtime is billed per request rather than per server. Resilience, because the edge absorbs traffic spikes that would knock over a single VPS. The WordPress back end can still run on a managed PHP host; the edge is the public surface.

Does Cloudflare Workers support WooCommerce checkout?

Yes, with the right architecture. Catalogue and product detail render from the edge with cache; cart and checkout run as SSR or as separate Worker routes that read live from WooCommerce. I split the routes deliberately so commercial pages stay fast and transactional pages stay correct.

What is the Cloudflare edge cost model in practice?

Per request, not per server. The Workers Paid plan covers most production sites under tens of millions of monthly requests for a predictable monthly cost. Bandwidth is unmetered for cached responses. The cost surface that matters is requests, CPU milliseconds per Worker, and storage in R2 or KV. I size that during architecture, not after.

How does this work with EU jurisdiction and GDPR?

Cloudflare offers EU-only data routing on Enterprise plans, and the WordPress origin stays where you put it (usually an EU PHP host). For GDPR purposes I treat Cloudflare as a processor, the EU origin as the controller's data location, and document the request flow in the records of processing activities. NIS2 and DORA controls layer on top of that decision.

Can you migrate a Vercel or Netlify deployment to Cloudflare?

Yes. The build output for Astro and Next.js is compatible with Cloudflare Pages with minor adapter changes. Edge functions and middleware port from Vercel Edge Runtime to Workers in most cases. I scope the migration after a one-hour audit; pricing is individual.

Proof without client-name disclosure

Cloudflare edge work is easiest to judge through method: baseline measurement, route-by-route rendering decisions, cache keys, redirects, cutover, rollback and post-launch observability.

Cluster reading

Architecture and patterns

Comparisons

Migration and timelines

Compliance and risk

Reference

Move your front to the edge

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