Service pillar

Headless WordPress development

Senior B2B, EU jurisdiction, scoped per project.

Pricing is individual. I reply within one working day.

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What I ship

WordPress 6.7+ as the editorial back end. Astro 5+ or Next.js 15 as the front end, with React Server Components where streaming wins. Cloudflare Workers and Pages serve the public site from the EU edge. TypeScript across the stack. Tailwind CSS for the design system. Anthropic Claude and Model Context Protocol when AI features earn their keep.

Why modular architecture, not a monolith

A headless setup separates the two paces of the system. Editors keep the WordPress workflow they know, including drafts, previews, and revisions. The public site renders pre-built HTML at the edge with zero PHP per request, so Core Web Vitals stop fighting the CMS load.

I treat WordPress as the canonical source of structured content, and the front end as a presentation surface optimised for whichever channel the audience uses (web, mobile app, AI agents, RSS, syndication).

Who this is for

  • WooCommerce stores where mobile Core Web Vitals limit conversion
  • Publishers and content sites with editorial workflows on WordPress
  • Enterprise sites needing EU jurisdiction, GDPR, NIS2, DORA alignment
  • Multi-region brands that want one CMS feeding many surfaces

Engagement model

Senior B2B contracts on EU jurisdiction. Discovery, scoping, fixed-scope or time-and-materials engagements. Pricing is individual.

Read path on the edge, write path on the origin. Cache invalidated by webhook tags. Reader / agent sends a request to Cloudflare Workers (edge). On cache hit the Edge cache (per-tag) returns HTML with almost no CPU. On cache miss Workers calls REST API /wp-json/ on the WordPress origin and renders. Editorial work happens in Block Editor + WP Admin on the origin and triggers a Webhook on publish that invalidates relevant cache tags. Reader / agent Cloudflare Workers (edge) Edge cache (per-tag) cache hit (almost no CPU) cache miss → render at edge WordPress origin Block Editor + WP Admin REST API /wp-json/ Publish / slug change / stock Read Read Webhook on publish Write
Read path on the edge, write path on the origin. Cache invalidated by webhook tags.
Going headless is not a fashion choice; it is the moment your team stops paying for the wrong abstraction.
Lee Robinson , VP DX, Vercel , Frontier 2025 keynote , 2025-09-10 , source

Frequently asked questions

What is headless WordPress?

Headless WordPress is an architecture where WordPress acts only as a content management back end, while a separate front-end framework, such as Astro or Next.js, renders the public site. The two communicate over the WordPress REST API or GraphQL.

Is headless WordPress a good fit for WooCommerce?

Yes for catalogues up to a few thousand products with custom checkout flows, where Core Web Vitals translate to revenue. No for tiny single-product shops where the editorial team prefers the WordPress preview-and-publish loop unchanged. I map the trade-off per project.

How long does a headless WordPress migration take?

Typical engagements run from 6 to 16 weeks. Variables are catalogue size, integrations (payments, ERP, CRM), URL preservation, and SEO migration. I scope per project; pricing is individual.

What is the SEO impact of headless WordPress?

Done right it is positive. I preserve URLs, hreflang, sitemaps, and structured data. Core Web Vitals usually improve because the front renders pre-built, edge-cached HTML. Done badly the redirects, canonicalisation, and JSON-LD slip; a 30-point migration checklist prevents that.

Should I choose headless WordPress or a WordPress monolith?

Choose headless when Core Web Vitals are tied to revenue, when the editorial team needs WordPress, and when you plan to share content across surfaces (web, app, agents). Choose monolith for small content sites where one PHP server is cheaper than orchestration. When in doubt, the WPPoland Tech Radar gives the current verdict.

Proof without breaking client confidentiality

Some migrations cannot be shown by client name. The useful proof is the method: content model, URL map, schema parity, preview workflow, cutover and rollback.

Read the anonymised headless migration case study Read the WooCommerce recovery case study

Cluster reading

The supporting articles in this cluster, by topic.

Architecture and decision

Migration and SEO

Economics and market

Compliance and risk

Reference

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